this is one of the original ca. 1960 promotional tv ads for ciudad satélite, the first american-style planned suburb in mexico (the 1940's-50's el pedregal, with its posh barragán-style modernist caserones scattered over a volcanic rock landscape and tied together by winding one-way circuits doesn't really count as middle-class suburb), the bastard brainchild of mario pani (mexican le corbusier, father of the multi, a developmentalist take on the unité d'habitation). satélite was supposed to be a "green belt" and provide "working class housing" but it was fueled by dirty interests (the land was property of former mexican president, miguel alemán) and turned into an aspiring middleclass nightmare of over 3 million people scarred with water scarcity, crime, congestion, informal subdivisions and a name for being mexican whitetrash heaven.

it takes spanish and at least faint notion of what satélite is these days to fully appreciate this, but here it goes:

lookie lookie lookie!
city ahoy! ahoy!
city ahoy! for you and for everyone to see
with its wondrous realities
don't look anywhere else, ciudad satélite has it all
water! electricity! telephones!
true and existing services
concrete pavement, sidewalks, sewage
everything finished with the best of qualities
public lighting, trash collection
everything working, not only projected
a unique shopping mall, open everyday from 9.30 am to 10 pm
where you'll find, just a few steps from home, everything that you need
schools! sunday mass!
in other words, a complete and finished city

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