* "artvertising" on the facade of the sandberg institute building

ok, ok, cities can brand themselves. become brands. whatever. what is this, a 4 year-old hype? citybranding is over, done, happening, spreading, changing, cloaking, choking. next! we have to be on the tip. we have to budge. one-step-ahead. the problem now, i think, is coming up with strategies for unbranding. and i DON'T mean naomi klein.

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